UEFA Eyes Direct-to-Fan Streaming for Champions League in Future Rights Deals
UEFA is considering launching its own direct-to-consumer streaming service for the Champions League, potentially starting with a trial in Asia as early as the 2027-2031 rights cycle. This move aims to enhance fan experience and unlock new market value.
The initiative, managed by the UC3 joint venture, is seen as a way to adapt to evolving media trends and follows the resolution of the European Super League dispute, which emphasized technological advancements for fan engagement.