Mapped: Where the World Cup Captivated Fans Most Across the UK
This article maps out World Cup viewing engagement across the UK using BBC iPlayer data, revealing London as the most captivated region. It highlights how local club loyalties and national interest influence viewership, with distinct patterns emerging for home nation matches.
The analysis covers live matches, highlights, and analysis, showing that while nearly two-thirds of UK iPlayer users tuned in, engagement varied significantly by postcode. Factors like kick-off times and star players also played a crucial role in determining audience size.