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Darius Acuff Jr. Shatters NCAA NIL Landscape with Historic Reebok Signature Shoe Deal
March 24, 2026 Basketball

Darius Acuff Jr. Shatters NCAA NIL Landscape with Historic Reebok Signature Shoe Deal

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Arkansas guard Darius Acuff Jr. has made history by becoming the first men’s NCAA athlete to sign a signature shoe deal while still in college, inking an agreement with Reebok.

This monumental NIL achievement follows Acuff’s stellar season, where he led the Razorbacks to the Sweet Sixteen and earned SEC Player of the Year honors, drawing comparisons to NBA legends.

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