Steph Curry Signs Monumental 10-Year Li-Ning Deal, NBA World Buzzes With ‘Billion Dollar’ Speculation
Stephen Curry has signed a landmark 10-year sneaker deal with Chinese brand Li-Ning, triggering widespread speculation about a potential billion-dollar valuation.
The agreement, described by Curry as a “partnership of a lifetime,” will encompass a broad range of products and allows Curry to sign athletes, furthering the global reach of his brand.