RAM Trucks is aggressively pursuing a spot in the 2027 NASCAR Cup Series, despite internal skepticism about the feasibility of the timeline. CEO Tim Kuniskis is reportedly the primary advocate for the ambitious plan, while others within the company believe a 2028 entry is more realistic.
The push comes after a successful debut in the Truck Series, which saw a significant boost in viewership thanks to the participation of Tony Stewart and the brand’s overall involvement.