Chelsea head coach Liam Rosenior has made a powerful appeal for lifetime bans from football for individuals found guilty of racist acts, following the recent alleged abuse targeting Real Madrid’s Vinícius Júnior. Drawing on his own experiences, Rosenior described racial abuse as “the worst feeling you can ever possibly imagine,” underscoring the necessity of zero tolerance regardless of player conduct or celebrations. He extended his criticism beyond football, calling for greater accountability in media and society to combat growing divisions and prejudice.